(1) Background: AI technology has been deeply applied to online shopping platforms provide more accurate and personalized services for consumers. It is of great significance study the different functional experiences consumers improve current application status technology. (2) Method: Based on “SOR” model, this divides experienced by into three dimensions: accuracy, insight, interaction experience. The perceived value taken as mediating variable from prospect utility hedonic value. This...

ABSTRACT The influence of consumers on social commerce purchase intention is currently a subject academic research. Consumers play critical role in influencing the fellow through interactions. However, organic consumer‐to‐consumer (C2C) interactions under‐researched. Therefore, this study investigates C2C intentions while considering mediating effect trust and consumers' intimacy. It focuses interactions, independent sellers' intervention control. employed dual‐method approach, that is,...

Under the background of increasingly prominent environmental problems, exploring impact green innovation on sustainable development ability enterprises not only can expand boundary research factors influencing enterprises’ and economic consequences but also provide reference for decision-making listed companies. On basis manual collection patent data from China National Intellectual Property Administration, this paper selects Chinese A-share companies 2010 to 2018 as subject empirically...

AI-personalized recommendation technology offers more accurate and diverse choices to consumers increases click-through rates sales on e-commerce platforms. Yet, data consumers’ experiences of recommendations their impact path clicking intention are scarce. This article addressed these issues through three studies. In study 1, we adopted the Grounded Theory approach conduct in-depth interviews with 30 Chinese constructed a scale measure consumer experience click intention. 2, empirical...

As China's electric vehicle (EV) market transitions from rapid growth to high-quality development, competition among brands is shifting purely technological aspects more holistic expressions involving spatial design and brand positioning. This study investigates the coupling mechanism between aesthetics positioning its influence on consumer purchase intention. Drawing Gibson’s theory of Technology Acceptance Model (TAM), we develop a theoretical framework integrating perceived...

Extant empirical studies investigate social commerce purchase intention from the perspective of swift guanxi dimensions while neglecting to explain how is influenced. This study proposed and tested a research model unveil relationship between (mutual understanding, reciprocity favor, harmony), trust in seller considering mediation effect settings. Data 421 youth consumers Tanzania were used PLS-SEM analysis test model. Results revealed that except for positively influence intention. The also...

This study focuses on the factors influencing consumers’ continuous participation willingness in online pre-sale activities. Based perceived value and social exchange theory, it analyzes how benefits (including practical benefits, hedonic benefits) costs search costs, waiting adjustment costs) affect consumer satisfaction their intention pre-sales. A total of 527 valid questionnaires were collected, structural equation modeling was used for data analysis. The results indicate that are...

At present, China's cross-border e-commerce has ushered in a golden period of development. When developing e-commerce, enterprises should first assess the market climate target country and reasonably select country. Based on PESTEL theory, an evaluation index system is established for overseas strategic climate. Taking "One Belt, One Road" as opportunity background, 62 countries along selected research object, Decision Tree Adaptive Boosting classification methods machine learning are...

Central and East European (CEE) countries are attractive among emerging markets due to a combination of factors such as economic growth market potential. Although the CEE whole have very high degree connectivity, each country has different opportunities external environment, so agricultural enterprises wanting enter must take into account diverse complex resource base countries. In light globalization, China face mutual challenges, it is necessary strengthen cooperation. The potential...

In this paper, the data of A-share non-financial listed companies from 2008 to 2019 are used study impact opening high-speed railway on corporate financing constraints with difference-in-differences model. The research results show that rail can effectively alleviate faced by enterprises. Through analysis its influence mechanism, it is found reduce degree information asymmetry and agency conflicts between enterprises their stakeholders, thereby ease constraints. At same time, has a more...

Photonic spin Hall effect (PSHE) of light, similar to the an electronic system, is interaction between photon spin-orbit splitting phenomenon in refractive index gradient field. PSHE provides a new way manipulate photons and accurately measure relevant physical effects. This paper studies magneto-optic Kerr effect, establishes quantitative relationship magneto-optical rotation PSHE. We have observed action iron film magnetic After finishing experiments, we firstly analyze amplified shift...

China’s cross-border e-commerce will usher in a new golden age of development. Based on seven countries which include the Russian Federation, Mongolia, Ukraine, Kazakhstan, Tajikistan, Kyrgyzstan and Belarus along “Belt Road”, an evaluation system for investment climate indicators is established this study. This research applied entropy method twice to evaluate based 5 years panel data comprehensively these are then classified into politics-oriented industry-oriented countries, weight each...

Based on the "S-O-R" model, this paper creatively establishes three dimensions of AI marketing technology experience online shopping platform: accuracy experience, insight and interactive as stimulus variables.We used consumer flow intermediary variable constructed influence mechanism model for platform consumers' purchase intention.The empirical results show that: have good validity reliability, which verifies that can mediate between intention also interaction AI, but directly promote...

Purpose: Digital market become very vast due to COVID-19 because people prefer buy online as compared physically. Social media apps popularity became widespread. Asian now depend on digital sales & marketing. Due severe pandemic, enterprises digitally whether they are small or medium. Online demand price low purchase items Because it also includes transportation costs etc. The focus of the study is expansion marketing intelligence in pandemic. expended which a positive sign pandemic well...

Purpose: The purpose of this study is to further explore how e-loyalty and E-marketing influences E-trust satisfy the demand by offering fresh perspectives based on research as well emphasis factors influencing such culture a mediator. This not only contributed theoretically but also presented practical implementations.
 Design/methodology/approach: Online survey was used obtain data focusing Hospitality sector (Hotel Industry) verifying conceptual framework. Data collected in multiple...

This study examined the impact of social exclusion and green product conversion behaviour. One has conducted result showed that consumers who experienced more switching behaviour than those not feel excluded. effect is mediated by control demand, while individual’s self-construction type plays a moderate role.

In the market level of high-priced products, firms that own premium brand, when they are trying to compete with other in industry using price strategy, implication if from long run, is a positive or negative signal? This paper use testable empirical research method and systematically investigate reduction effect brand. We find brands strategy others, profitability as it reduces ability have built for time. That is, necessary deal competition totally new insight.

Evaluation of agricultural investment climate has essential reference value for site selection, operation and risk management outward foreign direct projects. This study builds a back propagation neural network-based evaluation model, which 22 indicators four subsystems that take political climate, economic social technological as the input vector, rating output to evaluate in 16 Central Eastern European (CEE) countries. The overall spatial distribution characteristics demonstrate best is...

(1) Background: AI technology has been deeply applied to online shopping platform provide more accurate and personalized services for consumers. It is of great significance study the different functional experience consumers improve current application status technology.(2)Method: Based on "S-O-R" model, this divided expe-rienced by into accuracy, insight interaction experience. Takes perceived value as mediating variable from prospect utility hedonic value. This article use empirical...