A5100353273- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Privacy, Security, and Data Protection
- Biomedical and Engineering Education
- Intellectual Capital and Performance Analysis
- Knowledge Management and Sharing
- Complex Network Analysis Techniques
- Consumer Behavior in Brand Consumption and Identification
- Decision-Making and Behavioral Economics
- scientometrics and bibliometrics research
- Virtual Reality Applications and Impacts
- Color perception and design
- ICT Impact and Policies
- Consumer Packaging Perceptions and Trends
- Digital Platforms and Economics
- Innovation, Technology, and Society
- Consumer Behavior and Marketing Influence
- Interdisciplinary Research and Collaboration
Universiti Malaysia Kelantan
2025
Universiti Teknologi MARA
2025
Markey Cancer Center
2023
University of Kentucky
2023
Nanjing Audit University
2021
Wonkwang University
2020
Northern Illinois University
2004-2017
Hubei University Of Economics
2017
California State University, San Bernardino
2009
While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear. This study addresses this gap by employing innovative orthogonal experiments to examine the complex relationship between of and for low-involvement products, integrating both marketing perspectives. Through experimental design, we developed 14 prototypes as stimuli systematically manipulating five (Colour, Graphics,...
The trust mechanism and model of mobile banking is especially urgent because its high cognitive risk poor experience.This article studies several key factors that affect the banking, such as structure assurance, ubiquity, information quality, initial trust, perceived ease use experience.The results show assurance a most important factor influencing tendencies, satisfaction are some other directly affects users' sense experience decides tendency which actual use.Therefore, phone banks need to...
Abstract Introduction: Impactful, transdisciplinary scientific discoveries are created by teams of researchers spanning multiple disciplines, but collaboration across disciplines can be challenging. We examined how team dynamics and related to successes barriers faced from disciplines. Methods: A mixed-methods approach was used examine 12 research granted multidisciplinary pilot awards. Team members were surveyed assess their individual views about research. Forty-seven (59.5%) responded,...
VR technology can help create optimal virtual learning spaces. Such spaces offer new visual experiences that break through the limitations of time and space greatly stimulate people’s imagination creativity in learning. Currently, bandwidth required for such limits large-scale application reality (VR) this purpose. With deployment high-speed networks, however, online education platforms based on will be better able to meet diversified personalized needs learners. To promote development...
In the increasingly competitive environment of electronic commerce, companies are paying careful attention to Web site design and function attract retain both traffic customers. One key factor that has been shown increase is usability. This paper presents tests a usability research framework derived from prior literature. Fourteen Fortune 500 retail sites examined by 261 potential customers rated on aspects Results show Content Ease Use givens with regard usability, but Identity, Download...
Organisations need to constantly adopt new technological innovations, in one way or another, order improve keep their efficiencies competitive advantages business. The present study examines asynchronous transfer mode (ATM) technology adoption universities investigate if there is a significant relationship between ATM and university size, type, finance information processing maturity. results provided evidence that statistically each of these variables universities. Correspondingly,...
This study compares usability ratings of Web sites, based on academic research, to actual usage data, from Nielsen Online. is accomplished by consulting and using those guidelines rate eight retail sites usability. Then, this uses "real world" the data Online, longitudinally validate findings. Results show that, over time, calculated move in same direction magnitude as data.