About
Contact & Profiles
A5107630204
Research Areas
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Corporate Social Responsibility Reporting
Purpose This study aims to analyze how corporate social responsibility (CSR) moderates the direct effects of satisfaction, service quality and trust on consumer bank loyalty. Design/methodology/approach A survey was conducted with 258 consumers who had held a account for at least six months test proposed model achieve research objectives. It hypothesized that would positively influence Additionally, it expected CSR moderate relationships between these constructs Findings The confirmed...
10.1108/ijbm-12-2023-0667
article
EN
International Journal of Bank Marketing
2024-09-30
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