Linking stakeholders need and sustainable business performance: Unleashing the power of shared value creation for competitive advantage—Study on selected banks in Ethiopia

• DOI: 10.1002/bsd2.375
• Publication Date: 2024-05-03T15:23:56Z
• Authors: Bekan Serbessa Wa...; Manjit Singh; Sandeep Singh
• Keywords: Sustainable Value; Value (mathematics)

Abstract Integrating social and environmental considerations into business strategies has become imperative for companies seeking competitive advantage in today's dynamic complex environment. This study explored the effect of Shared Value Creation Practices on Competitive Advantage within banks. The focused how banks can achieve by creating shared value that addresses goals needs. Data were collected from 463 customers selected commercial Ethiopia. self‐administrative questionnaire was given to convenience sampling method. used Structural Equation Model test relationship between variables. Study findings reveal significantly enhance banks' advantage. suggests strategically leverage practices gain a sustained market. Banks should continuously innovate adapt address evolving stakeholders' consider creation integral their strategic planning.