Humans as Creativity Gatekeepers: Are We Biased Against AI Creativity?

• DOI: 10.1007/s10869-023-09910-x
• Publication Date: 2023-09-14T01:01:51Z
• Authors: Federico Magni; Jiyoung Park; Melody Manchi Chao
• Keywords: Artifact (error)

Abstract With artificial intelligence (AI) increasingly involved in the creation of organizational and commercial artifacts, human evaluators’ role as creativity gatekeepers AI-produced artifacts will become critical for innovation processes. However, when humans evaluate creativity, their judgment is clouded by biases triggered characteristics creator. Drawing from folk psychology algorithm aversion research, we examine whether identity producer a given artifact or source bias affecting people’s evaluation such what drives this effect. four experimental studies ( N = 2039), which two were pre-registered, using different designs targets, found that people sometimes—but not always—ascribe lower to product they are told an AI rather than human. In addition, consistently perceive generative exert less effort artifact, ratings ascribed producers. We discuss implication these findings context human-AI interaction.