In Search of the ‘core Electorate’: How Should Political Parties React to an Individualistic Society?

• DOI: 10.1007/s12290-015-0352-8
• Publication Date: 2015-06-15T10:45:39Z
• Authors: Nico Lange
• Keywords: 05 social sciences; 0506 political science

Voters are becoming unstable in their voting behaviour, and party identification is in decline. These are only two of the developments that have their roots in a more individualistic society. Parties are confronted with these developments and have to find a way to maintain their attraction for the electorate. This article illustrates the challenges for parties and gives recommendations for action to maintain political stability.