Snacktivity™ to Promote Physical Activity: a Qualitative Study

• DOI: 10.1007/s12529-021-10040-y
• Publication Date: 2021-11-15T18:02:27Z
• Authors: Natalie Tyldesley...; Sheila M. Greenfield; Helen M. Parretti; Kajal Gokal; Colin Greaves; Kate Jolly; Ralph Maddison; Amanda J. Daley; ; Stuart Biddle; Charlotte Edwardson; Dale Esliger; Emma Frew; Natalie Ives; Nanette Mutrie; James Sanders; Lauren Sherar; Magdalena Skrybrant; Tom Yates
• Keywords: Health psychology; Habit; Behaviour change; Active living; Health Benefits

Adults should achieve a minimum of 150 min moderate-to-vigorous intensity physical activity per week, but many people do not this. Changes to international guidance have removed the requirement complete in bouts at least 10 min. Snacktivity is novel and complementary approach that could motivate be physically active. It focuses on promoting shorter (2-5 min) more frequent bouts, or 'snacks' throughout day. known whether acceptable public, it likely translate into health behaviour change.As part larger research programme, this study explored merits using small help public become active (the Snacktivity™ programme). Thirty-one inactive adults used for five days then participated semi- structured interviews about their experiences. The data were analysed Framework approach.Whilst participants highlighted some potential barriers implementation, they expressed ease with which achieved, gave them new awareness opportunities Participants raised importance habit formation regular activity.Findings demonstrated liked concept viewed as motivating approach. Guidance must lead advice has best chance preserving meet ambition.