Under pressure: Nudging increases healthy food choice in a virtual reality supermarket, irrespective of system 1 reasoning

• DOI: 10.1016/j.appet.2021.105116
• Publication Date: 2021-01-13T08:19:35Z
• Authors: Stephanie S.A.H. ...; Marleen Gillebaart; Femke De Boer; Nynke van der Laan; Denise T.D. De Ri...
• Keywords: Nudge theory; Scrutiny; Food Choice; Healthy food

Previous research has shown that nudging can effectively support people's healthy food choices. Yet, to date knowledge about the psychological premises of is limited, highlighting need for closer scrutiny determine how and when most effective. In current study, we assessed whether presumed effect on choice enhanced under time pressure, a condition probing alleged system 1 reasoning. Food was studied in realistic virtual reality supermarket where healthier alternatives were nudged by making them more salient. We additionally explored possible differences decision-making experiences related or pressure. The study took place at science festival visitors could decide participate study. Participants (n = 99) had purchase four products, each from different product category provided shopping list. condition, one option within it While main found, showing increased choices, this not further qualified suggesting effectiveness conditions. Relatedly, people who aware nudges showed similar effects choice. Furthermore, no showed, have regarding impulsive reflective irrespective they are being put All all, our findings line with recent viewpoints nudges, conditions prerequisite be