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Create the best first glance: The cross-cultural effect of image background on purchase intention

Cognitive style Sample (material) White (mutation)

DOI: 10.1016/j.dss.2023.113962 Publication Date: 2023-03-22T16:51:00Z

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AUTHORS (4)

Ailian Wang

Jing Pan

Caihong Jiang

Jia Jin

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Create the best first glance: The cross-cultural effect of image background on purchase intention

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