Exploring the effect of digital CSR communication on firm performance: A deep learning approach

• DOI: 10.1016/j.dss.2023.114047
• Publication Date: 2023-07-20T02:46:18Z
• Authors: Shuihua Han; Zhenyuan Liu; Ziyue Deng; Shivam Gupta; Patrick Mikalef
• Keywords: Stakeholder Engagement

This study proposes a novel research framework to examine the effect of digital CSR communications on financial performance while incorporating deep learning techniques identify firms' social media. Particularly, this aims quantify efforts in by employing cutting-edge learning-based natural language processing (NLP) models detect CSR-related tweets Utilizing unique dataset 65 Chinese public companies manufacturing sector between 2015 and 2019, we detected 64,769 long-form posted WeChat acquire both stakeholder engagement data. Combining secondary data sample firms, reveals positive but time-lagged influence performance, primarily through lens agenda-setting theory. We also find that plays an essential bridging role relationship above, ratings surprisingly hamper such effect.