Dominant logic – Cognitive and practiced facets and their relationships to strategic renewal and performance

• DOI: 10.1016/j.emj.2022.07.004
• Publication Date: 2022-08-05T17:16:56Z
• Authors: Ari Jantunen; Anni Tuppura; Satu Pätäri
• Keywords: Investment

In this study, we distinguish two facets of dominant logic and assess empirically their relationships to strategic renewal firm performance. a sample 156 Finnish small medium-sized enterprises (SMEs) in the forestry forest products sector, find that cognitive practiced logics have divergent with outcomes. Practiced is more strongly related recognized need for capability development performance than is. These effects appear regardless whether efficiency- or proactivity-oriented. Further, results suggest differences may reflect future investment plans, especially terms research new markets. We contribute literature by examining survey-based data relationship has The are measured separately, present novel operationalization logic.