An investigation of Facebook users' implicit associations between Facebook, sexual and prosocial behavior

• DOI: 10.1016/j.heliyon.2018.e00811
• Publication Date: 2018-09-20T13:06:14Z
• Authors: Javier Villacampa; Gordon P.D. Ingram; Manuel Martí-Vilar; Antonio Olivera-L...
• Keywords: Prosocial Behavior; Moderation; Implicit-association test; Association (psychology); Implicit attitude

Despite growing research on online social networking, implicit associations of Facebook users have been largely understudied. In Study 1, we used the Single-Target Implicit Association Test (ST-IAT; Karpinski and Steinman, 2006) in order to assess between two evolutionary relevant constructs: sexual prosocial behavior. Additionally, controlled for role participant's relationship status as a potential moderator associations. 2, extended these findings explored explicit towards Facebook. Across studies, found that is more strongly associated with than This effect was not sensitive sex differences. Further, 2 results revealed did correlate. We discuss implications findings, underlining measures cyberpsychology research.