Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
Transformative Learning
Hospitality
DOI:
10.1016/j.ijinfomgt.2023.102642
Publication Date:
2023-03-11T18:51:27Z
AUTHORS (73)
ABSTRACT
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across wide range of contexts. The technology presents opportunities well as, often ethical and legal, challenges, has the potential for both positive negative impacts organisations, society, individuals. Offering multi-disciplinary insight into some these, this article brings together 43 contributions experts in fields computer science, marketing, information systems, education, policy, hospitality tourism, management, publishing, nursing. contributors acknowledge ChatGPT's capabilities enhance productivity suggest it is likely offer significant gains banking, industries, business activities, management marketing. Nevertheless, they also consider its limitations, disruptions practices, threats privacy security, consequences biases, misuse, misinformation. However, opinion split on whether use should be restricted or legislated. Drawing these contributions, identifies questions requiring further research three thematic areas: knowledge, transparency, ethics; digital transformation organisations societies; teaching, learning, scholarly research. avenues include: identifying skills, resources, needed handle generative AI; examining biases AI attributable training datasets processes; exploring societal contexts best suited implementation; determining optimal combinations human various tasks; ways assess accuracy uncovering legal issues using different
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