Gamification and gigification: A multidimensional theoretical approach

• DOI: 10.1016/j.jbusres.2021.09.023
• Publication Date: 2021-09-21T12:43:26Z
• Authors: Abhishek Behl; Nirma Jayawardena; Alessio Ishizaka; Manish Gupta; Amit Shankar
• Keywords: Moderation

Abstract The main purpose of this paper is to explore the performance of white-collared gig workers using three theoretical perspectives: knowledge-based view theory, employee engagement theory, self-determination theory. The study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic motivation, and knowledge management as antecedents to the performance of gig workers. Furthermore, it investigates whether a moderation effect of intrinsic motivation using game elements can improve the performance of gig workers. This study uses primary data collected over 8 weeks from January 2020 to Feb 2020. This study collects self-administered cross-sectional primary data from an online platform that currently engages white-collar gig workers or has engaged them in two previous years (2018 and 2019) in either one or more platforms. This study also develops a conceptual model to measure the performance of white-collared gig workers using an extension of the three theoretical perspectives.