Judging a business by its cover: An institutional perspective on new ventures and the business plan

• DOI: 10.1016/j.jbusvent.2007.10.003
• Publication Date: 2008-02-22T16:56:41Z
• Authors: Tomas Karlsson; Benson Honig
• Keywords: Conformity; Business plan

Business plans are widely spread among new businesses, and they are supported by various universities, governmental assistance agencies, management consultants and a wide array of literature. Busin ...