An agent-based simulation model for analyzing and optimizing omni-channel retailing operation decisions

• DOI: 10.1016/j.jretconser.2024.103845
• Publication Date: 2024-04-10T17:07:10Z
• Authors: Jing Li; XiaoWen Liu

With the advent of digitalization, retail industry has undergone significant transformations, ushering in era omni-channel. However, most retailers struggle with stagnant omni-channel transformation due to limited decision analysis tools and quantitative research. This study utilizes case data Agent-Based Modeling (ABM) compare three models: brick & mortar, pure-play e-tailer, Through a comprehensive evaluation enterprise, social, consumer utilities, model emerges as optimal choice. The also offers optimization suggestions simulation tool for retailers.