Factors that predict consumer acceptance of enriched processed meats
Adult
Male
0301 basic medicine
Meat
Adolescent
Functional foods
Intention
Food Preferences
03 medical and health sciences
Functional Food
Surveys and Questionnaires
Food acceptance
Animals
Humans
Aged
2. Zero hunger
Functional food
Consumer
Consumer Behavior
Middle Aged
Meat Products
Cross-Sectional Studies
Attitude
Female
Ireland
DOI:
10.1016/j.meatsci.2017.07.006
Publication Date:
2017-07-08T17:46:58Z
AUTHORS (6)
ABSTRACT
The study aimed to understand predictors of consumers' purchase intention towards processed meat based functional foods (i.e. enriched processed meat). A cross-sectional survey was conducted with 486 processed meat consumers in spring 2016. Results showed that processed meats were perceived differently in healthiness, with sausage-type products perceived less healthy than cured meat products. Consumers were in general more uncertain than positive about enriched processed meat but differences existed in terms of the attitudes and purchase intention. Following regression analysis, consumers' purchase intention towards enriched processed meat was primarily driven by their attitudes towards the product concept. Perceived healthiness of existing products and eating frequency of processed meat were also positively associated with the purchase intention. Other factors such as general food choice motives, socio-demographic characteristics, consumer health and the consumption of functional foods and dietary supplements in general, were not significant predictors of the purchase intention for enriched processed meat.
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CITATIONS (34)
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