Negativity spreads faster: A large-scale multilingual twitter analysis on the role of sentiment in political communication

• DOI: 10.1016/j.osnem.2023.100242
• Publication Date: 2023-02-07T11:55:33Z
• Authors: Dimosthenis Antypas; Alun Preece; Jose Camacho-Coll...
• Keywords: Sentiment Analysis; Negativity effect

Social media has become extremely influential when it comes to policy making in modern societies, especially the western world, where platforms such as Twitter allow users follow politicians, thus citizens more involved political discussion. In same vein, politicians use express their opinions, debate among others on current topics and promote agendas aiming influence voter behaviour. this paper, we attempt analyse tweets of from three European countries explore virality tweets. Previous studies have shown that conveying negative sentiment are likely be retweeted frequently. By utilising state-of-the-art pre-trained language models, performed analysis hundreds thousands collected members parliament Greece, Spain United Kingdom, including devolved administrations. We achieved by systematically exploring analysing differences between less popular Our indicates politicians' negatively charged spread widely, recent times, highlights interesting parties well general population.