How to improve attitudes towards dementia? Reframing as a tool to overcome the stigma around Alzheimer’s disease

• DOI: 10.1016/j.pec.2023.107897
• Publication Date: 2023-07-14T02:53:38Z
• Authors: Fátima Cuadrado; Adoración Antolí; Bernardino Fernán...; Julia Vacas
• Keywords: Framing (construction); Stigma; Dualism

This article aims to determine how Alzheimer's disease (AD) framing impacts on attitudes and self-reported emotions towards the disease.We designed posters with framed messages based person AD: Dualism of body mind, Unity control (Study 1, N = 261) relationship AD-family: No reciprocation, Good Mother, 2, 240). To analyse effect different frames, AD were measured twice (before after display). Emotions emerging from this exposure also recorded.Data analysis yielded four significant findings regarding communication (1) deproblematizing frames (i.e., mind Mother) lead a positive attitude change; (2) Non reciprocation frame reduces attitudes; (3) problematizing reciprocation) trigger negative emotions; (4) induce higher feelings, which increase attitudes.Negative representations about reinforce it. Reframing is essential achieve attitudinal change.The use or should be considered when developing implementing policies targeted at awareness reduce stigma associated disease.