Survey on the Applications of Big Data in Chinese Real Estate Enterprise

• DOI: 10.1016/j.procs.2014.05.377
• Publication Date: 2014-05-27T10:38:14Z
• Authors: Danyang Du; Aihua Li; Lingling Zhang
• Keywords: Big data; application status; Chinese real estate enterprises; 0202 electrical engineering, electronic engineering, information engineering; 02 engineering and technology

AbstractThis paper focuses on the present applications of big data in Chinese real estate development and marketing from the perspective of real estate enterprises. The problems in this practice for big data's application are analyzed by now. What's more, the possible solutions to solve the above problems are proposed in this paper. It benefits the real estate enterprises to strength their competition with big data technology.