Parameterization Design of 3D Fractal Images in Packaging Design Based on Genetic Algorithm

• DOI: 10.1016/j.procs.2023.11.104
• Publication Date: 2023-11-27T17:53:14Z
• Authors: Jinxia Wang
• Keywords: Packaging and labeling

Packaging design, as an important element in product appearance, can directly affect customers' sensory perception of the product. Many universities even offer packaging design majors, which mainly use natural science and aesthetic knowledge to promote sales. However, many old brands remain complacent their still adopts traditional thinking, some extent affects Therefore, this article decided genetic algorithms a tool parameterize 3D fractal images aiming create more creative eye-catching designs. At end article, experiment was conducted on two branches certain brand. Branch 1 tried out new provided while 2 continued original design. After fully adopted sales skyrocketed, from daily 50-60 units 70-85 units. remained unchanged, with sharp contrast.