Charging the soul: Tailoring five experiential marketing dimensions to harness the appeal of electric vehicles for different psychological traits

• DOI: 10.1016/j.techsoc.2025.102902
• Publication Date: 2025-04-15T06:32:45Z
• Authors: Zhao Na; Nik Mohd Hazrul N...; Nakaya Kakuda; Shuyang Si
• Keywords: Soul