Mindful luxury: A case of the Faroe Islands

• DOI: 10.1016/j.tourman.2024.104929
• Publication Date: 2024-03-20T20:09:35Z
• Authors: Marina Leban; Amy Errmann; Yuri Seo; Benjamin G. Voyer
• Keywords: Contemplation; Curiosity

This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As market is projected to reach USD$2.7 billion by 2032, emerging forms community-based, idle, sustainable challenge conventional norms. study delves into through lens mindfulness, with Faroe Islands serving a captivating case study. The intersection exclusivity environmental consciousness in this remote destination introduces concept 'mindful luxury.' Analyzing experiences 16 tourists, we uncover profound transformation travel, blending uniqueness curiosity, awareness, contemplation. mindful approach redefines not just indulgent but profoundly transformational, paving way for practices future.