Adoption of Site-Specific Information and Variable-Rate Technologies in Cotton Precision Farming

• DOI: 10.1017/s107407080002191x
• Publication Date: 2016-07-27T07:17:57Z
• Authors: Roland K. Roberts; Burton C. English; James A. Larson; Rebecca L. Cochran; W. Robert Goodman; Sherry L. Larkin; Michele C. Marra; Steven W. Martin; W. Donald Shurley; Jeanne M. Reeves
• Keywords: Precision Agriculture; Agribusiness; Probit; Ordered probit; Multinomial probit

Probit analysis identified factors that influence the adoption of precision farming technologies by Southeastern cotton farmers. Younger, more educated farmers who operated larger farms and were optimistic about future most likely to adopt site-specific information technology. The probability adopting variable-rate input application technology was higher for younger farms, owned land they farmed, informed costs benefits farming, farming. Computer use not important, possibly because custom hiring shifts burden computer agribusiness firms.