Think crisis–think female: The glass cliff and contextual variation in the think manager–think male stereotype.

Stereotype (UML) Moderation Association (psychology) Blame Viewpoints
DOI: 10.1037/a0022133 Publication Date: 2010-12-20T18:20:44Z
ABSTRACT
The "think manager-think male" (TMTM) association underlies many gender inequalities in the workplace. However, research into "glass cliff" has demonstrated that suitability of male and female managers varies as a function company performance such times poor people may female" (Ryan & Haslam, 2005, 2007). Three studies examined managerial stereotypes context companies are doing well or badly. Study 1 reproduced TMTM associations for descriptions successful but reversal unsuccessful companies. 2 prescriptive nature these stereotypes. No relationship was found ideal companies, were associated with stereotype. 3 suggested women be favored performance, not because they expected to improve situation, seen good can take blame organizational failure. Together, illustrate importance moderator association. Practical theoretical implications discrimination workplace discussed.
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