The portrayal of obesity in U.K. national newspapers.

• DOI: 10.1037/sah0000013
• Publication Date: 2015-09-28T11:41:00Z
• Authors: Stuart W. Flint; Joanne Hudson; David Lavallee
• Keywords: 2. Zero hunger; 03 medical and health sciences; 0302 clinical medicine; newspaper portrayal; 610; 613; overweight and obesity; anti-obesity attitudes; weight stigmatization; 3. Good health

Obesity is a major medical health challenge; however, the associated stigma represents a harmful and obstructive obstacle to treatment. This study’s purpose was to explore the portrayal of obesity in U.K. national newspapers. A purposive sample of 312 editions (weekday: n = 208; weekend: n = 104) from 6 newspapers (3 broadsheet; 3 tabloid) was analyzed. All text related to obesity was content analyzed. In total, 349 articles were analyzed. Weight stigmatization and the portrayal of overweight and obesity as a moral digression were evident. Findings demonstrate that U.K. national newspapers attribute obesity to controllable causes. Caricatured portrayals of overweight and obesity were evident and may play a pivotal role in the formation and maintenance of antiobesity attitudes.