Framing influence of emotions and attitudes towards Alzheimer’s disease on Slovak and Spanish laypersons: a cross-cultural approach

• DOI: 10.1057/s41599-023-02198-5
• Publication Date: 2023-10-06T04:02:24Z
• Authors: Fátima Cuadrado; Lucia Lackova; Marina Mikulajová; Adoración Antolí; Veronika Boleková; Michal Gellen; Julia Vacas
• Keywords: Slovak; Sadness; Framing (construction); Disgust; Framing effect

Abstract Representations about Alzheimer’s disease (AD) influence both emotions and attitudes towards this dementia. This study aimed to explore how the AD framing used in awareness campaigns influences self-reported AD, whether differs between Slovak Spanish cultures. For purpose, posters including framed messages on (Dualism, Unity, control) were designed presented 275 participants ( M age = 21.23 years, SD 5.13, 81.1% females) from Slovakia n 134) Spain 141). To analyse effect, measured twice (before after display) a mixed design of repeated measures ANOVA was compare measures. The elicited by stimulus exposure also recorded MANOVA test performed them. Elicited attitude change compared samples. Results showed that displayed positive but lesser extent with ones. Unity-framed resulted regardless participants’ culture led higher degree happiness, whereas Dualism-framed produced more negative (i.e., sadness, anger, fear, disgust) had major impact without changing their attitudes. Using frames as Unity seems be relevant achieve attitudinal targeted cultures (Slovak Spanish), even though initially fewer at beginning. In conclusion, reframing should considered worldwide tool help improve reduce stigma associated form dementia general population, culture’s audience.