Understanding and promoting adoption of conservation practices by rural landholders

• DOI: 10.1071/ea05037
• Publication Date: 2006-12-19T19:01:56Z
• Authors: D. J. Pannell; G. R. Marshall; N. Barr; A. Curtis; F. Vanclay; R. Wilkinson
• Keywords: 2. Zero hunger; 0401 agriculture, forestry, and fisheries; 04 agricultural and veterinary sciences; 15. Life on land

Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary lens to provide practical guidance for research, extension policy relating conservation practices. Adoption by landholders presented as dynamic learning process. depends range personal, social, cultural economic factors, well characteristics innovation itself. occurs when landholder perceives that in question will enhance achievement their personal goals. A goals identifiable among landholders, including economic, social environmental Innovations are more likely be adopted they have high ‘relative advantage’ (perceived superiority idea or practice it supersedes), readily trialable (easy test learn about before adoption). Non-adoption low number practices explicable terms failure relative advantage (particularly terms) difficulties may trialing them.