Beyond masculine stereotypes: Moving men's health promotion forward in Australia

• DOI: 10.1071/he07020
• Publication Date: 2013-09-09T23:46:47Z
• Authors: James A. Smith
• Keywords: Population Health; Hegemonic masculinity

There has been increased interest in men's health over the past two decades. A major focus on apparent reluctance to seek health-related help. As such, innovative methods facilitate promotion engagement and preventive practices among men have emerged. Men's activity Australia paid particular attention settings social marketing approaches. These, more often than not, aligned hegemonic constructions of masculinity. traditional gender-roles are perpetuated, which may, despite best intentions, reinforce negative behaviours men. However, community is well positioned strategically free from constraints By paying commentary relating construction gender, an alternative pathway evident. Of discussion multiple masculinities, contrast one dominant form. This opens door develop a range interventions targeted specific groups men, including those that most marginalised disadvantaged. In doing so, inequities age, class, sexuality, race ethnicity can be purposefully addressed. paper explores intersection between current practice recent gender. I conclude by suggesting researchers, practitioners policy makers need account for masculinities planning, development, implementation evaluation activities aimed at order move forward Australia.