Unpacking the determinants of social media-based lifelong learning from the need hierarchy theory

• DOI: 10.1080/0144929x.2024.2324056
• Publication Date: 2024-03-05T12:59:03Z
• Authors: Yueh-Min Huang; Ding-Chau Wang; Gu-Hao Lin; Yong-Ming Huang
• Keywords: Unpacking; Social Theory

Social-Media-based Lifelong Learning (SMLL) have come under the spotlight nowadays because they allow people to realise lifelong learning in their quotidian existence. However, factors that determine SMLL received little scholarly attention, hence our poor understanding this regard. To remedy deficiency, a research model was developed through Maslow's need hierarchy theory address issue. The findings show (1) safety needs play an initial role drives users gradually towards belongingness and love needs, self-esteem self-actualisation needs; (2) serve as sole pivotal users' satisfaction with SMLL, which turn affects continuance intention SMLL. These reveal social media not only safeguard jobs by offering access latest knowledge but also help them fulfil ambitions self-worth. This study challenges stereotypes about showing levels of are necessarily be fulfilled ascending order can satisfied simultaneously.