Exploring the Motivations of Facebook Use in Taiwan

• DOI: 10.1089/cyber.2011.0611
• Publication Date: 2012-06-15T11:57:22Z
• Authors: Saleem Alhabash; Hyojung Park; Anastasia Kononova; Yi-hsuan Chiang; Kevin Wise
• Keywords: Cyberpsychology; Sample (material); Social network (sociolinguistics)

The current study explored the motivations of online social network use among a sample general population in Taiwan (N=4,346). It investigated how seven different to Facebook predicted intensity and content-generation behaviors on Facebook. Results showed that motivation for posting viewing status updates was strongest predictor intensity, while view share photographs behavior site. are discussed terms expanding networking sites other new media.