Exploring the Motivations of Facebook Use in Taiwan
Cyberpsychology
Sample (material)
Social network (sociolinguistics)
DOI:
10.1089/cyber.2011.0611
Publication Date:
2012-06-15T11:57:22Z
AUTHORS (5)
ABSTRACT
The current study explored the motivations of online social network use among a sample general population in Taiwan (N=4,346). It investigated how seven different to Facebook predicted intensity and content-generation behaviors on Facebook. Results showed that motivation for posting viewing status updates was strongest predictor intensity, while view share photographs behavior site. are discussed terms expanding networking sites other new media.
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