Transforming the news value chain in the social era: a community perspective

• DOI: 10.1108/scm-05-2014-0147
• Publication Date: 2015-04-30T09:06:05Z
• Authors: Maria Jose Hernan...; Anita Greenhill; Gary Graham
• Keywords: Value (mathematics); Conceptual framework; Transactional Analysis

Purpose – The purpose of this paper is to develop a conceptual framework understand the influence that social era having on value chain local news industry. authors theoretically advance theory by, firstly, considering community type and age consumption and, secondly, exploring role consumers can play in value-adding activities. theoretical contribution study lies moving from transactional approach towards consumer relationships managing as source relational (e.g. co-creation integrated perspectives). Design/methodology/approach positioned relation digital practices era. A series research questions are presented, then these explored drawing empirical data Pew database. further consider firm strategy its consumers. Fifteen in-depth executive interviews were conducted with organizations Manchester area UK. Findings illustrate different types communities (merging cohorts locations) influencing levels technological connectivity within chain. also found industry experimenting reconfiguring relations purely co-created participatory value-added activity In terms policy impact, findings show whole strategic ideology needs change radically; away largely (and lack trust) ability create supply (other than buy product) move much greater involvement participation processes (creation, production distribution products services). Originality/value associated media changing way groups now consuming participating content creation. Unlike previous studies, there variance complexity by type/age group. Using data, contribute knowledge creation firms era, identifying how communicative, communicative logics activities Through interviews, marketing origins operational implementation.