Understanding how consumers with food allergies make decisions based on precautionary labelling

• DOI: 10.1111/cea.13479
• Publication Date: 2019-08-10T02:54:24Z
• Authors: Audrey DunnGalvin; Graham Roberts; Lynne Regent; Moira Austin; Fiona Kenna; Sabine Schnadt; Angel Sanchez‐Sanz; Pilar Hernandez; Bettina Hjorth; Montserrat Fernan...; Steve Taylor; Joseph Baumert; Aziz Sheikh; Sian Astley; Rene Crevel; Clare Mills
• Keywords: Risk Perception; Precautionary Principle

Understanding consumer perceptions is crucial if effective food safety policy and risk communication are to be developed implemented. We sought understand how those living with allergy assess precautionary allergen labelling (PAL) their preference in risks communicated within a quantitative assessment (QRA) framework.The Integrated Approaches Food Allergen Allergy Risk Management (iFAAM) online survey was for adults parents of children distributed across Germany, Ireland, Netherlands, Spain UK via patient support groups.There were 1560 complete responses. 'This product not suitable for' selected as first choice PAL by 46% overall 'May contain' the 44%. Seventy-three percent reported that it would improve trust QRA process had been used make decision about whether include 'may contain'. Overall, 66% 'statement + symbol' on label indicating QRA, help them manufacturer.Consumers want know what has actually taken place placing and/or statement particular product. Our findings provide basis development more informative around evidence-based policy-making context legislative requirements European Union's Information Consumers Regulation.