A Note on the Use of Survey Research Firms to Enable Empirical Data Collection

• DOI: 10.1111/jbl.12092
• Publication Date: 2015-07-14T19:16:05Z
• Authors: Tobias Schoenherr; Lisa M. Ellram; Wendy L. Tate
• Keywords: Exposition (narrative); Empirical Research; Survey data collection; Survey Methodology; Survey research

This forward thinking article examines the risks and rewards of using survey research firms to enable empirical data collection, issues a cautionary note about its application. An exposition discussion this form collection in supply chain management is relevant today, due “survey‐fatigue” among population business professionals from whom we seek response. While approach has some history other disciplines, it still relatively new researchers. To help scholars assess appropriateness type method, provides invaluable guidance as derived authors' recent experiences with approach. As such, share our observations lessons learned. The conclusion that use for can be viable, alternative self‐administered surveys. However, care should taken