Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing

• DOI: 10.1111/joms.12515
• Publication Date: 2019-05-30T07:19:17Z
• Authors: Amanda J. Porter; Philipp Tuertscher; Marleen Huysman
• Keywords: Crowdsourcing

Abstract One approach for tackling grand challenges that is gaining traction in recent management literature robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas yield greater impact. However, a potential pitfall of action the length time it takes generate momentum. Crowdsourcing, we argue, valuable tool scale generation impact from action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found principles were indeed attracting stakeholder network develop these into sustainable solutions. Yet also observed momentum novelty generated was at risk getting lost as actors their roles changed frequently throughout process. show vital importance connecting across phases. These observations allow us make contribution extant theory explaining micro‐dynamics scaling action's over time.