Exploring why junk foods are ‘essential’ foods and how culturally tailored recommendations improved feeding in Egyptian children

• DOI: 10.1111/mcn.12165
• Publication Date: 2014-12-23T12:49:38Z
• Authors: Justine A. Kavle; Sohair Mehanna; Gulsen Saleh; Mervat A. Fouad; Magda Ramzy; Doaa Hamed; Mohamed Hassan; Ghada Khan; Rae Galloway
• Keywords: Junk food

Abstract In E gypt, the double burden of malnutrition and rising overweight obesity in adults mirrors transition to westernized diets a growing reliance on energy‐dense, low‐nutrient foods. This study utilized trials improved practices ( TIPs ) methodology gain an understanding cultural beliefs perceptions related feeding infants young children 0–23 months age used this information work tandem with 150 mothers implement feasible solutions problems L ower U pper gypt. The triangulated in‐depth interviews IDIs participating , 40 health providers, fathers grandmothers influence importance role other caretakers providers supporting these practices. Study findings reveal high consumption junk foods among toddlers, increasing peaking at 12–23 age. Sponge cakes sugary biscuits are not perceived as harmful considered ‘ideal’ common complementary Junk beverages often compensate for trivial amounts food given. Mothers cautious about introducing nutritious because fears illness inability digest food. Although challenges exist, were able substitute locally available affordable Future programming should build upon considerations learned address sustainable, meaningful changes infant child reduce increase dietary quality, quantity frequency.