‘Becoming mainstream’: the professionalisation and corporatisation of digital nomadism

• DOI: 10.1111/ntwe.12158
• Publication Date: 2020-01-15T11:58:48Z
• Authors: Jeremy Aroles; Edward Granter; François‐Xavier d...
• Keywords: Mainstream

Digital nomadism, a mobile lifestyle that encompasses wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted steadily growing appeal. Despite this, there is dearth research exploring the premises and development nomadism. This paper concerned with image its underlying structure practices, relation current world work. In order explore these aspects problematise traces nomadism takes inspiration Deleuzo‐Guattarian nomad. Adopting qualitative approach content analysis, this argues becoming increasingly institutionalised professionalised, and, as such, distant emancipatory dimension discourse many cultural representations. Overall, appears an extension capitalist logics, rather than alternative them.