Prevalence of potential contact allergens in best‐selling baby cleansers

• DOI: 10.1111/pde.15570
• Publication Date: 2024-02-28T02:48:00Z
• Authors: Sasan D. Noveir; Jayden Galamgam; Carol E. Cheng
• Keywords: 03 medical and health sciences; 0302 clinical medicine; Dermatitis, Allergic Contact; Detergents; Infant Care; Prevalence; Humans; Infant; Allergens

AbstractMany baby cleansers are promoted as hypoallergic products; however, these claims are not typically validated. This study assessed the 50 best‐selling baby cleansers from online retailer Amazon for potential allergens. We found that the presence of most marketing claims, including “hypoallergenic” or “allergy‐tested,” did not correlate with the number of potential allergens in a cleanser. Furthermore, the total number of marketing claims of a cleanser was positively correlated with the number of allergens, highlighting the discordance between marketing claims and allergen content in baby cleansers.