What drives compliance withCOVID‐19 measures over time? Explaining changing impacts with Goal Framing Theory

• DOI: 10.1111/rego.12440
• Publication Date: 2021-10-09T15:30:55Z
• Authors: Frédérique Six; Steven de Vadder; Monika Glavina; Koen Verhoest; Koen Pepermans
• Keywords: Framing (construction); Pandemic

Abstract The COVID‐19 pandemic provides a unique opportunity to study which factors drive compliance and how the evolving context in society –virus fluctuations changing government measures – changes impact of these factors. Extant literature lists many that notably enforcement, trust, legitimacy. Most studies, however, do not look across time: whether for citizens driving compliance. In this study, we use Lindenberg's Goal Framing Theory explain dynamics drivers during pandemic. We formulate hypotheses pro‐socialness, trust government, observed respect rules, rule effectiveness, appropriateness, fear (severity proximity), opportunities pleasure happiness, as well worsened income position. test our with data collected at three different moments beginning crisis Flanders, Belgium. Findings show over time constellations change and, later pandemic, more distinct groups motivations comply are identified. overall conclusion is voluntary basis becomes fragile time, differentiated pattern emerging. Public policy communication need adapt address citizens.