Green rebranding: Regenerative agriculture, future‐pasts, and the naturalisation of livestock
Naturalisation
Rebranding
Temporalities
Anthropocene
DOI:
10.1111/tran.12555
Publication Date:
2022-06-11T10:44:24Z
AUTHORS (4)
ABSTRACT
Anxieties around the relationship between livestock agriculture and environmental crisis are driving sustained discussions about place of beef dairy farming in a sustainable food system. Proposed solutions range from 'clean-cow' intensification to 'no-cow', animal free futures, both which encourage disruptive break with past practice. This paper reviews alternative proposition regenerative that naturalises production by invoking justify future, nature-based solutions. Drawing on fieldwork UK, it first introduces two most prominent strands this green rebranding cattle: naturalisation ruminant methane emissions optimisation soil carbon sequestration via use grazing animals. Subsequent thematic analysis outlines three political strategies post-pastoral storytelling, ecological baselining probiotic model bovine biopolitics perform naturalisation. The conclusion assesses potential risks approach grounding geographies temporalities agricultural transition Anthropocene: an epoch time is out joint natures multiple non-analogue, such they provide slippery contested grounds for
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