A brief motivational interview with action and coping planning components enhances motivational autonomy among volunteer blood donors

• DOI: 10.1111/trf.13485
• Publication Date: 2016-01-30T04:36:43Z
• Authors: Christopher R. Fr...; Janis L. France; Bruce W. Carlson; Debra A. Kessler; Mark Rebosa; Beth H. Shaz; Katrala Madden; Patricia M. Carey; Kristen R. Fox; Irina E. Livitz; Brett Ankawi; P. Maxwell Slepian
• Keywords: Motivational Interviewing; Telephone interview; Volunteer

BACKGROUND In contrast to standard donor retention strategies (e.g., mailings, phone calls, text messages), we developed a brief telephone interview, based on motivational interviewing principles, that encourages blood donors reflect upon their unique motivators and barriers for giving. This study examined the effect of this combined with action coping plan components, motivations. STUDY DESIGN AND METHODS The design was randomly assign receive either telephone‐delivered interview components or control call approximately 6 weeks after most recent donation. Participants completed series surveys related donation motivation 3 before contact (precall baseline) then repeated these 1 week (postcall). RESULTS sample 63% female, included majority (52.6%) first‐time donors, had mean age 30.0 years (SD, 11.7 years). A analyses variance revealed that, relative controls (n = 244), in group 254) significantly larger increases autonomy (p 0.001), affective attitude 0.004), self‐efficacy 0.03), anticipated regret intention < as well decreases anxiety 0.01), from precall baseline postcall assessment. CONCLUSION supports planning novel strategy promote key contributors motivation.