Thank you for donating: a survey of Australian donorsʼ and nondonorsʼ orientations toward noncash incentives for blood donation

• DOI: 10.1111/trf.15806
• Publication Date: 2020-04-27T20:04:44Z
• Authors: Nina Van Dyke; Kathleen Chell; Barbara Masser; Sarah P. Kruse; Carley N. Gemelli; Kyle Jensen; Tanya E. Davison
• Keywords: Adult; Male; 330; incentives; Mitchell Institute; Immunology; 2720 Hematology; 610; Blood Donors; Pilot Projects; Intention; 1117 Public Health and Health Services; donor recruiting; 03 medical and health sciences; 0302 clinical medicine; Surveys and Questionnaires; Immunology and Allergy; Humans; plasma donors; 2403 Immunology; Motivation; attitudes; Australia; Hematology; Middle Aged; 2723 Immunology and Allergy; blood donors; blood donation; Female

BACKGROUND The aim of this study was to understand Australian donorsʼ and nondonorsʼ orientations toward 13 noncash incentives for blood plasma donation the associations between intention donate (nondonors) subsequent (donors). STUDY DESIGN AND METHODS A survey 1028 donors 1201 nondonors conducted online by telephone. Donors were randomly selected from Red Cross Lifeblood donor panel; generated fixed line mobile telephone numbers across Australia. Incentives chosen reflect a wide array possible that might be introduced organizations (BDOs). Differences nondonors, as well other subgroups, investigated. RESULTS Orientations most types positive or neutral. No significant differences observed incentive whole versus donations. Many subgroup small but statistically significant. There mostly small, positive, incentives; there no behaviors. CONCLUSION findings suggest BDOs wish trial in voluntary nonremunerative systems can confident neither nor potential will react negatively. They also indicate have some flexibility deciding which trial.