Creative Stimulation in Conceptual Design

• DOI: 10.1115/detc2002/dtm-34023
• Publication Date: 2009-04-16T20:02:38Z
• Authors: Oren Benami; Yan Jin
• Keywords: Conceptual design; Protocol analysis; Conceptual model; Conceptual framework; Design process

Conceptual design is a process of creating functions, forms and behaviors. Although cognitive processes are utilized in the development new ideas, conventional methodologies do not take human cognition into account. However, it conceivable that if one could determine how stimulated, then more effective conceptual methods be developed. In this paper, we develop Cognitive Model Creative Design to capture relationship between properties stimulate operations facilitate processes. Through modeling, protocol analysis, experiments, research showed designers exhibit patterns creative behavior, these can captured instilled process, promote creativity.