Determinants of Consumers’ Adoption of Mobile Ticketing via Self-Service Technology

• DOI: 10.1123/ijsc.2023-0185
• Publication Date: 2023-08-01T18:10:12Z
• Authors: Sanghoon Kim; Kwangho Park; Jun-Phil Uhm; Hyun-Woo Lee
• Keywords: Ticket; Consumption

The purpose of this study was to examine the determinants sport consumers’ mobile ticketing adoption by technology readiness constructs and quality–satisfaction–behavioral intentions framework. A total 295 participants were included in analysis. Data analysis performed using structural equation modeling PROCESS macro. content conducted provide further insight into proposed model open-ended responses. findings indicate that alone not a positive driver but suggest role for promoting ticketing, combined with service quality, satisfaction, online ticket purchasing. importance originality are it confirms context as unique effective vehicle advancing existing knowledge consumption behavior via self-service across various disciplines. Also, can be used set out recommendations policy or practice aimed at facilitating sustaining consumption.