Event Leveraging in a Nonhost Region: Challenges and Opportunities

• DOI: 10.1123/jsm.2018-0210
• Publication Date: 2019-03-05T07:02:24Z
• Authors: Shushu Chen; Laura Misener
• Keywords: Leverage (statistics)

Interest in how local communities can positively benefit from the hosting of large-scale events has grown exponentially. Where most research focused on host city, nonhost regions have potential to greatly, yet little examined these achieve benefits. This study leverage process a area for London 2012 Olympics consider opportunities and challenges such task. Theoretically informed by event model, this case used document analysis semistructured interviews with 10 key stakeholders involved leveraging process. Findings reveal that effective requires establishment early leadership strategic alliances highlights significant role specific team played. Partners found it difficult continue committing due conflicts interests goal misalignment. Theoretical contributions are also discussed.