Increasing Donating Behavior Through a Game for Change

• DOI: 10.1145/2793107.2793125
• Publication Date: 2015-10-27T12:55:42Z
• Authors: Sharon T. Steinemann; Elisa D. Mekler; Klaus Opwis
• Keywords: Interactivity; Presentation (obstetrics); Relevance; Mode (computer interface)

Games for change have attracted the interest of humanitarian aid organizations and researchers alike. However, their effectiveness to promote behavior such as donating remains unclear. Furthermore, little is known about how key game properties interactivity presentation mode impact these games, or player attitudes experiences relate interplay between behavior. In this study, experimental conditions were systematically varied in mode. Thereby, 234 participants played, watched, read through one six variations narrative Darfur Dying. Following this, they asked choose percentage an unexpected bonus donate a charity. While increased by average 12%, had no significant on donated. Thus, interactivity, was found be more impactful property. Moreover, appreciation fully mediated relationship donating, hinting at its relevance evaluation games change.