Promoting Inactive Members in Edge-Building Marketplace

• DOI: 10.1145/3543873.3587647
• Publication Date: 2023-04-28T15:36:14Z
• Authors: Ayan Acharya; Siyuan Gao; Borja Ocejo; Kinjal Basu; Ankan Saha; Keerthi Selvaraj; Rahul Mazumdar; Parag Agrawal; Aman Gupta
• Keywords: User Engagement; Social network (sociolinguistics)

Social networks are platforms where content creators and consumers share consume content. The edge recommendation system, which determines who a member should connect with, significantly impacts the reach engagement of audience on such networks. This paper emphasizes improving experience inactive members (IMs) do not have large connection network by recommending better connections. To that end, we propose multi-objective linear optimization framework solve it using accelerated gradient descent. We report our findings regarding key business metrics related to user LinkedIn, professional with over 850 million members.