Differences in Heritage Tourism Experience between VR and AR: A Comparative Experimental Study Based on Presence and Authenticity

• DOI: 10.1145/3648001
• Publication Date: 2024-02-15T11:51:32Z
• Authors: Yuqing Guo; Shizhu Lu; Min Shen; Wei Huang; Xiaolie Yi; Jifa Zhang
• Keywords: Interactivity; Sense of presence

This study developed two distinct types of remote heritage virtual tourism programs, namely VR and AR. We utilized the Stimulus-Organism-Response (S-O-R) model to understand how users’ perceptions vividness interactivity in AR influence their sense presence perceived authenticity. Furthermore, we explored authenticity further impact tourists’ responses, including satisfaction behavioral intention. The findings indicate differences between several aspects. To elaborate, context VR, significantly influences authenticity, an effect not found within setting. impacts AR, but this is case VR. Within setting, a user's directly level satisfaction, yet no corresponding was Even though results show varying on user intention significant were discovered. By gaining in-depth understanding actual applications, provides insights for site managers employ enhance efficiency experiences tourists.