Effects of Tactile Augmentation and Self-Body Visualization on Affective Property Evaluation of Virtual Mobile Phone Designs

• DOI: 10.1162/pres.16.1.45
• Publication Date: 2007-01-22T18:16:09Z
• Authors: Sangyoon Lee; Tian Chen; Jongseo Kim; Gerard Jounghyun Kim; Sung Ho Han; Zhigeng Pan
• Keywords: Kansei; Kansei Engineering

Product design is an iterative process that involves, among other things, evaluation. In addition to the intended functionality of product, its affective properties (or “Kansei”) have emerged as important evaluation criteria for successful marketing product. Affective refer consumers' psychological feelings about a and they can be mapped into perceptual elements possible modification toward higher customer satisfaction. products in partially assessed using near photorealistic graphic rendering feature desktop computer-aided tools, or rapid prototyping tools produce physical mock-ups. Recently, immersive virtual reality systems been suggested ideal platform analysis evolving because of, natural style interaction offer when examining such use direct proprioceptive interaction, head tracking first-person viewpoint, multimodality. this paper, effects tactile augmentation self-body visualization on property are investigated by comparing three types environments evaluating mobile phones. Each environment offers different degrees realism. The effectiveness these evaluated, compared control condition: assessment real experiment has shown results from correlated very highly with no statistically significant differences could found systems. This finding indicates high-fidelity had effect property. Nevertheless, experimental indicated importance enhanced texture, VR potential platforms.