Subliminal Gender Stereotypes: Who Can Resist?

• DOI: 10.1177/0146167218771895
• Publication Date: 2018-05-21T06:30:15Z
• Authors: Jolien A. van Breen; Russell Spears; Toon Kuppens; Soledad de Lemus
• Keywords: Subliminal stimuli; Corrole

We examine women’s responses to subliminal gender stereotypes, that is, stereotypes present outside conscious awareness. Previous research suggests subtle elicit acceptance and assimilation, but we predict exposure will trigger resistance in some women. Specifically, expect occur among women who are relatively strongly identified with feminists, not the broader group of takes form persistence stereotypically masculine domains (implicit) in-group bias. Indeed, found (vs. counter-stereotypes) led identify less women, (a) persist a math task, (b) show increased willingness sacrifice men Moral Choice Dilemma (c) implicit bias on an evaluative priming task. This evidence members devalued groups more resilient than previously thought.